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Curriculum deals are becoming harder to treat as fully secure at the moment of award. Board turnover, teacher resistance, community scrutiny, state-policy shifts, and implementation gaps can all reshape a contract after selection. For vendors, that creates a new layer of account risk that sits between procurement success and durable classroom adoption.
This week’s deep dive covers:
A Contract Win Can Still Be a Fragile Win
The Real Buyer Map Extends Beyond Procurement
Treat High-Risk Deals as Conditional Wins
1. A Contract Win Can Still Be a Fragile Win
Curriculum vendors have traditionally treated board approval and contract execution as the point where a deal becomes secure. Recent adoption disputes show why that assumption is getting weaker. Outright cancellations are still relatively rare, but post-approval modifications, delayed launches, shortened contract terms, and board-driven changes are becoming material enough to affect both implementation and forecasting.
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